Define the decision
Describe the idea, target customer and decision: a new project, an alternative site or an expansion. This frames the study and the options that need to be compared.
Gather the project inputs
Gather available site, area, activity and operating-capacity information. Include initial drawings and quotations where available, recording the date and source so assumptions can be updated.
Separate evidence from assumptions
Not every input will be available at the start. Distinguish documented information, estimates and missing inputs. Begin with a clear input framework, then review findings as it changes.
Agree the deliverables
Identify the market review, cost and revenue estimates, financial model, scenarios and findings you need. The appropriate detail depends on the study’s purpose and agreed scope.
This guide covers the organisation of information and initial questions. Each project’s requirements and study scope depend on its particular circumstances.
